Doordarshan's Problems
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR012 |
Electronic Format: Rs.
200;
Courier (within India):Rs. 25 Extra
ThemesBrand Management |
| Case Length |
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8 Pages |
| Period |
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1994 - 2001 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Doordarshan |
| Industry |
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Media, Entertainment & Information |
| Countries |
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India |
Abstract:
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In the mid 1990s, a number of private cable TV channels were launched in India.
With their sleek presentation and innovative programming, they were surging ahead of Doordarshan (DD) in terms of both revenue and viewership.
Due to the poor management at Doordarshan, transmission quality and program content were deteriorating. Viewers began to switch to private channels, which were better at catering to their tastes and needs.
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Issues:
» Growth Of Private Channels And Cable TV In India
Contents:
Keywords:
1990s, private cable TV, channel, India, sleek presentation, innovative programming, Doordarshan, DD, revenue, viewership, poor management, Doordarshan, transmission quality, program content, deteriorating, tastes, needs
Doordarshan's Problems
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